We work with dealerships and 2,000 + auto care centers in 48 states and 5 Canadian provinces.

Automotive Customer Satisfaction Survey

With over two decades of experience conducting automotive surveys, Direct Opinions has developed a proprietary survey process that delivers the results and reports to meet both your custom requirements and all manufacturer's programs including Chrysler 5-Star, Ford Blue Oval and Lincoln Premier.

Our Performance Guarantee
If at any time, you are not completely satisfied with our program, you can terminate the service without any ongoing obligation. We believe that by providing top quality work at a competitive price we will continue to earn your business. Direct Opinions guarantees compliance with the customer contact requirements of all manufacturer’s programs, including Chrysler 5-Star, Ford Blue Oval and Lincoln Premier. If the guidelines change, we’ll adapt your program immediately!

Program Details
Click here to view our program details, sample reports and data exchange information.

"Direct Opinions was an integral and indispensable part in the development of our customer satisfaction program. The quality of their interviews is second to none and their extremely capable information technology department made what initially seemed like an unmanageable network of data feeds and file transfers into a simple smooth running process.

I can say with total confidence that without the assistance of Direct Opinions our program would never have gotten off the ground, let alone grow to the size it has become today.

I highly recommend their staff of dedicated and competent professionals."

Mr. Garry Rosenfeldt
Director of Marketing Research
Midas International

Mr. Terry Haschmann
Director of Customer Service 
Monro Muffler, Brake & Service