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Direct Opinions’ customer satisfaction programs are proven to build customer loyalty. Satisfied customers guarantee future business as well as generate referrals. Direct Opinions offers a unique customer satisfaction survey process that was developed specifically for Auto Service Centers. We are able to customize our data management program so that we are only contacting the customers that you want and need to reach.
Services
We contact 100% of your targeted customers in a timely manner. We first attempt to reach your customer by phone to conduct a telephone survey which evaluates their satisfaction with a store location. We make multiple attempts (at least 4) to reach each customer.
At your option, if we are unable to reach a customer, we will leave a detailed message if an answering machine or voice mail option is available. A Customized Follow-up Card is mailed to every customer that cannot be reached by phone.
Click on postcard to view in
full (PDF Format)


We will notify you of a complaint or issue that requires attention the next business day. All our calls are digitally recorded and the mp3 files are available upon request.
The Results
Our standard reports can be customized to your specifications. Reports can be delivered electronically or via our On-Line Reporting System.
Reports
Click on report to view full
report (PDF Format)
TREND ANALYSIS
REPORT
details customer concerns by category.

DEALER,
SERVICE ADVISOR AND TECHNICIAN REPORTS
graph the percentage of satisfaction by each survey question
for the dealership and each employee.



DAILY
CONTACT SUMMARY
details the survey results the next business day after
contact. Summaries are delivered the next business day after
contact.

CALL DETAIL
REPORT
recaps the number of completed contacts.
CONTACT LOG
REPORT
documents the attempts and call results for every customer.

Our
Performance Guarantee
If at any time you are not
completely satisfied with our program, you can terminate the
service without obligation. We believe that by providing top
quality work at a competitive price we will continue to earn
your business. |