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Direct Opinions guarantees compliance with the customer
contact requirements of all manufacturer’s programs,
including
Chrysler 5-Star, Ford Blue Oval and Lincoln Premier.
If the guidelines change, we’ll adapt your program
immediately!
Data
Extraction
Direct Opinions will extract customer records right from
your operating system on a daily basis. You can customize
the filters so that we are contacting exactly the customers
that you want and need to reach.
Services
Direct Opinions will attempt to contact 100% of your service
and/or sales customers to conduct a telephone survey which
evaluates their satisfaction with your dealership.
Contact will be initiated within 3 business days after the
service or purchase is closed in your system. We make
multiple attempts (at least 4) to reach each customer within
a two week period.
If we are unable to reach a customer, we will leave a
detailed message if an answering machine or voice mail
option is available. A Customized Follow-up Card is
mailed to every customer that cannot be reached by phone.
Click on postcard to view in
full (PDF Format)
The combination of telephone surveys, detailed messages and
Customized Follow-up Cards effectively ensures 100% Contact
of the customers you need to reach.
Reports
Click on report to view full
report (PDF Format)
TREND ANALYSIS
REPORT
details customer concerns by category.
DEALER,
SERVICE ADVISOR AND TECHNICIAN REPORTS
graph the percentage of satisfaction by each survey question
for the dealership and each employee.
DAILY
CONTACT SUMMARY
details the survey results the next business day after
contact. Summaries are faxed the next business day after
contact.
CALL DETAIL
REPORT
recaps the number of completed contacts.
CONTACT LOG
REPORT
documents the attempts and call results for every customer.
Our
Performance Guarantee
If at any time you are not
completely satisfied with our program, you can terminate the
service without obligation. We believe that by providing top
quality work at a competitive price we will continue to earn
your business. |
